Why Choose Us
Your Mortgage, Our Priority
We're committed to making your mortgage journey as smooth as possible
FCA Regulated
Authorised and regulated by the Financial Conduct Authority
Free Remortgages & Switches
No fees for remortgages or product transfers
Whole of Market
Access to 90+ lenders including high street banks
Data Protected
Your information is encrypted and secure
Quick Decisions
Mortgage in principle within 24 hours
Expert Support
Dedicated adviser throughout your journey
Established & Trusted
Two Decades of Expertise
Apply Wise brings over 20 years of mortgage industry experience
UK Lenders
Access to the whole market
Years Experience
Industry expertise since 2003
Whole of Market
Independent advice
Broker Fee
For product switches with your current lender
Whole of Market Access
90+ UK Lenders
RegulatedHigh street banks, building societies, and specialist lenders
Why Choose Us
Why Choose Apply Wise
Premium mortgage advice without the premium price
Free
No cost for consultation or recommendation
Choice
90+ lenders, thousands of deals
Personal
Tailored to your circumstances
Trusted
FCA regulated, whole of market
Expert
Qualified advisers, real guidance
What is a mortgage broker?
A mortgage broker gives advice on and helps to arrange mortgages. Having someone with in-depth industry knowledge in your corner makes all the difference.
Our fees explained
For product switches with your current lender, our service is completely free — we receive commission from the lender. If you're switching to a new lender or need specialist advice, any advisory fees are always discussed and agreed in advance.
Testimonials
What Our Clients Say
Join thousands of happy homeowners who found their perfect mortgage with us
"Efficient, friendly and helpful. Made sure I understood everything. The process was astonishingly straightforward. I couldn't recommend them highly enough!"
Michelle T.
London • December 2024
"Really helpful service. The advisor was patient and explained everything clearly. Would definitely recommend to anyone looking for a mortgage."
Karen S.
Manchester • March 2025
"Excellent service from start to finish. They found me a great deal and handled all the paperwork. Saved me over £200 a month!"
Francesco D.
Birmingham • March 2025
"Efficient, friendly and helpful. Made sure I understood everything. The process was astonishingly straightforward. I couldn't recommend them highly enough!"
Michelle T.
London • December 2024
FAQ
Frequently Asked Questions
Everything you need to know
Insights
Latest Insights
Stay informed with our mortgage analysis